Young adults obsessed with Korean culture nowadays

Why are young people young adults obsessed with so much of Korean culture nowadays? (k-pop)

Berita segenap dimensi

By Xitong Zou

I think there are few key reasons though

South Korea is EXTREMELY effective at marketing their culture. Hyundai is a top 5 automaker in the world.Samsung is the #1 IT company in the world. Let me remind you. South Korea has just 50 million people! The fact that it can compete and exceed other global brands from US and Japan and China is absolutely amazing in itself.Koreans are extremely good at marketing everything from their electronics to their culture. They are masters of it,and part of the reason perhaps is because they are a small country, everyone must learn how to market and trade well.Every Korean knows how to speak at least two languages since they have to learn English + either Chinese or Japanese in high school. This lends itself well to marketing globally.

Koreans are appearance obsessed. Their fashion, makeup style and attention to their appearance is legendary. Everyone around the world knows about the popularity of Korean cosmetics and plastic surgery. Appearance ultimately matters a lot, especially when marketing.PrettyUgly people are not going to be popular. Of course good looking people will be more popular. That’s how humans work, we judge based on appearance and Koreans prioritize appearance over everything else.

Do you notice that Kpop songs always contain a few English words in them?Chinese and Japanese songs certainly don’t. But Korean songs always make sure to add sedikit English for the international crowd.

Koreans know how to dance very well.

They made Kpop in a way that doesn’t require you to understand Korean to enjoy it.
If Gangnam style was not so upbeat,
it would definitely not have been so popular.

The number of views of
gangnam sytle songs
reached 3 billion

Kpop and Kdramas are already tailored to international markets!!!

Ultimately I’d say that Korea’s status as a small super competitive country forced it to develop very effective marketing techniques in a way that China or Japan could not. Uniquely amongst foreign songs, you don’t need to have an understanding of Korean to enjoy Kpop. Kdramas are scripted very well in a way that resonates to a global fanbase. And Korean’s natural focus on appearance and style just adds to it. Puts the cherry on top as you will. Hope that helps.

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